We begin with positioning and narrative clarity.
We refine through disciplined design systems.
We elevate through intentional storytelling.
Every decision – from typography to user flow to motion – exists to support the larger strategy.
When you work with The Wavering Line, you work directly with its founders – from first conversation to final launch.
Josh leads brand strategy, digital architecture, and creative direction.
Ky refines visual cohesion, tone, and storytelling execution.
We intentionally remain a focused studio.
No account layers. No dilution. No handoffs.
Just strategic collaboration and senior-level execution throughout the entire process.
Crafting cohesive brand systems that clarify positioning, elevate perception, and create lasting recognition.
Designing high-performing digital experiences that balance usability, aesthetics, and strategic impact.
Producing visual narratives - from brand films to dynamic content - that engage, inspire, and amplify your message.
Visionary leaders and personal brands building authority and long-term platforms.
Founder-led companies refining positioning and preparing for meaningful growth.
Premium brands elevating perception, experience, and market presence.
Our clients value strategy as much as aesthetics.
They understand that clarity drives impact.
If you’re building something meaningful and enduring — we’re aligned.
That tension defines our process — strategic enough to perform, creative enough to inspire.