01 / The brief
What the project needed.
Blog Post Shop needed a clearer brand and a website that made its offer easy to understand. The experience had to support prospective customers from their first visit to their next step.
Brand strategy · UX · Website
Brand and website work that helps visitors understand a writing service and decide how to engage with it.
Brand identity & website
01 / The brief
Blog Post Shop needed a clearer brand and a website that made its offer easy to understand. The experience had to support prospective customers from their first visit to their next step.
02 / Design approach
We paired brand direction with UX strategy and website development. Clearer messaging and page hierarchy help visitors orient themselves, while the visual system carries the same identity across the experience.
03 / Experience
01
Establish what the business does early in the visit.
02
Organize supporting information around the visitor’s questions.
03
Give interested prospects a clear way to move forward.
04 / Deliverables
The engagement brought the brand identity, website and ongoing performance work under one direction.
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