Brand identity · Game design · iOS development

Boingly

An iPhone arcade climber built around a quick, repeatable bounce and a cast of collectible characters.

01 / The brief

What the project needed.

Players needed to understand the goal in seconds and return to the action quickly between runs. Character selection also needed room for personality without interrupting the pace of play.

02 / Design approach

How we approached it.

We kept the active play area focused on the character, platforms and score. The collection gets its own space, where players can explore character styles between runs.

03 / Experience