ART & DESIGN STUDIO01 / The brief
What the project needed.
Readers needed a clear way into the book and its subject. Journalists and event organizers needed to find Jennifer’s background and press resources quickly.
Brand identity · Website · Press kit
Jennifer R. Grandis
An author platform for physician-scientist Jennifer R. Grandis and the launch of her book, Harsh Medicine.
02 / Design approach
How we approached it.
We gave the book a prominent place on the homepage and built separate paths into Jennifer’s biography, media appearances and speaking information. The same visual identity carries through the website, book mockups and press materials.
03 / Experience
How it comes together.
01
Discover the book
Start with the book’s premise and explore its subject.
02
Meet the author
Learn about Jennifer’s work in research and healthcare.
03
Find press resources
Move from the author’s background to media materials and contact.
04 / Deliverables
The work in detail.
The website brings the book, biography and media resources together. A one-sheet gives press and event contacts a compact reference they can share.
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